Casio Clock Alarm DQ-747-8DF

Casio’s corporate creed is “creativity and contribution.” It expresses the company’s commitment to contributing to society by offering the kind of original, useful products that only Casio can.

Products with innovative functions assist people in their daily lives and keep society moving forward. They also bring joy to people and help to create new culture. When even a single new product is widely adopted, whole new markets develop, and this in turn fosters growth in related industries. This is the story of Casio’s contribution to society-innovative products enhancing people’s lives.

Led by the second eldest, Toshio, the four brothers developed the 14-A, the compact all-electric calculator, and established Casio Computer Co., Ltd. in 1957. Each brother brought his unique specialty and strength: Tadao in finance, Toshio in development, Kazuo in sales, and Yukio in production. Taking on a specific role and working closely to complement each other, the brothers grew the new company together.